CAA joins Just For Styles

Just For Styles surprises keep coming !

CAA rewards is proud to be a part of the Just For Styles retail crawl this Sunday August 20th at Trinity Bellwoods Park. Their Street Squad will be joining us from 12pm-3pm handing out CAA gear to all registrants. Bring your CAA rewards card too! In honour of Ashlie Styles and in support of Look Good Feel Better. And there is still time to register

#CAARewardsStreetSquad @jam_van #justforstyles #lookgoodfeelbetter #womensupportingwomen #givelive #giveaway #queenwest 

Why 'Just for Styles' is the perfect way to remember our Ashlie

We are less than one week away from 'Just for Styles' and we have already been blown away by the support we've received from family, friends, local businesses and complete strangers. Our journey has taken this from an idea to a momentous event that will transpire with joy and love at the centre of it all on Sunday, August 20th.

Or goals have been simple but ambitious -

1) to create an event in honour of our beautiful, strong, kick-ass, sweet and unforgettable Ashlie.

2) To sell 250 passports to raise proceeds for Look Good Feel Better, an organization that fits perfectly with our mission and embodies what Ashlie was passionate about - making others look good and feel better in her life and her work. We are close to this goal but need your suppose to hit that target within the next few days!

3) To spread that infectious sparkle that Ashlie carried with her everywhere she went.

Here's why this event is so perfectly reflective of our Ashlie:

- We will stroll along Queen and King streets just like she did daily and share her love for fashion, beauty and life with our fellow participants and partners.

- Ashlie always gave the most thoughtful gifts for Christmas and birthdays and they always included a bag full of samples, treats and products she really wanted you to try. This is exactly what your 'Just for Styles' bag will be filled with - making it a reflection of the thoughtful and useful gift bags that always made us smile. This is why we're so grateful that so many local businesses have jumped on board to make this vision come to life.

- Ashlie enjoyed nothing more than an afternoon strolling, shopping and dining and our wrap reception will be an inspiring afternoon where we can all come together and do just that.

- This weekend will mark two years since Ashlie passed away, and while our hearts have been heavy and healing every day, we will find strength in coming together and doing something positive to mark her memory.

We want to thank you in advance for all of your support. If Ashlie's story or presence has brought some sparkle to your life please pay it forward and join us for this magical morning and afternoon this Sunday. If you can't, please consider making a donation or buying a passport for someone who can.

With lots of love,
Monika and The 'Just for Styles' team

Meg Shops partners with Just For Styles

Welcoming Meg Shops as an official Just For Styles passport destination! In the age of fast fashion and mass global production, Meg Kinney takes a singular, small-scale approach to crafting and creating.

Her retail business, comprised of 6 boutiques, features the Meg clothing collection, a local and independent brand sold in Toronto, New York City, Brooklyn and beyond. Meg designs are easy, effortless, modern, and accessible, designed for the every woman.

Through creative personal styling and tailoring, Kinney's goal is to make her customers feel confident and joyful with a fun shopping experience. The brand’s mission is to empower women through fashion and impact the local community through give back programs, collaborations, and stocking woman owned accessory brands.

Thanks you Meg for partnering with Just For Styles, in honour of Ashlie Styles and in support of Look Good Feel Better 


July 31, 2017 | by Larissa Cahute

When Toronto’s Tara Cochrane lost her best friend to a rare and aggressive form of cancer at the age of 35, she knew she wanted to do something in her honour.

Ashlie Styles, who died in August 2015, was known as a down-to-earth “glamour girl” and passionate esthetician who worked in the beauty industry for 16 years.

She dedicated her short life to making others look and feel their best, which is why Tara created Just for Styles, a retail walk through the Queen West and King West neighbourhoods (Ashlie’s favourite areas) on Sunday Aug. 20 in support of Look Good Feel Better – a Canadian charity Ashlie hoped to volunteer for one day.


Tara Cochrane and Ashlie Styles met at Barrie North Collegiate when they were 14-years-old.

They went through life’s major milestones together: their teenage years, their twenties, relationships, careers, weddings and hair styles.

The pair moved to Toronto in their early twenties and settled in the city. Tara worked as a producer and Ashlie worked as an esthetician at Hammam Spa on King Street West.

“She was very passionate about helping people look and feel better about themselves,” Tara said.

In early 2015, close to Ashlie’s 35th birthday, she developed a pain in her ribs that was diagnosed as shingles.

The pain got worse and she started to have difficulty breathing.

By July she went to see a neurologist who found a large tumour in her chest, which would later be diagnosed as ewing sarcoma, a rare form of cancer that grows in the bones and soft tissue that usually affects people aged 10 to 20.

Ashlie would never know her diagnosis.

She was hospitalized and within days the tumour spread, putting so much pressure on her spine that she lost the ability to walk.

Ashlie quickly underwent spinal surgery at Toronto Western Hospital.

“She made it through the surgery, but unfortunately she never walked again,” said Tara. “She was a soldier, though.”

As she recovered in the Intensive Care Unit, paralyzed from the waist down, Ashlie was a beam of positivity.

“She had so many visitors, she wanted to see people – she just wanted to focus on getting better and always talked about getting better,” said Tara. “She believed in positive thinking.”

Her passion for beauty didn’t waver, either – she had her nails painted and put her makeup on everyday.

“They nicknamed her the ‘Warrior Princess’ because she was so strong and so glamorous,” said Tara.

Although Ashlie’s cancer was still unknown at the time, she began a rigorous treatment of chemotherapy. Within a week her hair started to fall out, so Tara helped shave her head.

“I can remember Ashlie picking up her mirror and running her hand over her head and saying, ‘This is kind of badass,’” Tara recalled. “And she actually made it look awesome. She just owned it so much.”

By August, her vision started to go, she needed blood transfusions and oxygen.

But she was still the same “glamour girl,” asking for help with scalp treatments and skin care and complimenting the nurses on their nail colour as they administered her injections.

“She still found this passion and this love and this kindness to compliment other people,” said Tara. “She just genuinely loved to see other people taking care of themselves and having fun with makeup and beauty.”

On Wednesday Aug. 19, 2015, Tara visited Ashlie for the last time.

Four days later, on Aug. 23, Ashlie died in hospital.


While Tara struggled with the loss of her best friend, she wanted to channel Ashlie’s positivity, so she created Just for Styles, a fundraising event in her memory that consists of a retail walk through Ashlie’s favourite neighbourhoods, Queen West and King West.

A “passport” for the event is a minimum of $50 and provides access to participating boutiques and shops that offer coupons and giveaways. All proceeds go to Look Good Feel Better – a cause that touched Ashlie while in hospital.

Ashlie was too weak to attend a Look Good Feel Better workshop, but some of the volunteers paid her a visit.

Ashlie was so moved by the cause she planned to become a volunteer when she finished treatment.

Ashlie’s mother, Brenda Parke is also helping with the event organizing and it’s “just Ashlie’s personality to a T,” she said.

“To have an event that helps women look good and feel better and give them their dignity back – she was all about that with her job.”

It’s still overwhelming for the grieving mother, but Just for Styles is helping her through the bad days.

“This is like a lifeline…it’s like she’s still here,” said an emotional Brenda. “It feels like, as a mother, I’m still helping her, I’m still taking care of her.”

“This must be her purpose – to bring enlightenment and acknowledgement to a program that is so important to women going through this … something to uplift them and get the energy to keep going.”

Just for Styles takes place Sunday Aug. 20 from 12:30 p.m. to 3:30 p.m. The retail walk begins at Trinity Bellwoods Park and finishes with a wrap reception at Brain Station on King Street West at 3:30 p.m.

Register for Just for Styles here. If you aren't in the Toronto area, you can make a donation in memory of Ashlie here.

For more information visit


Just for Styles is part of Look Good Feel Better's 25 MORE fundraising community.

For the past 25 years, LGFB has been helping women with cancer feel like themselves again, but we can’t do it alone anymore. Cancer rates are rising in women and we want to be there for those mothers, daughters, sisters, friends and wives – but we need you to make this possible. In honour of our 25th year, we’re asking you to organize a fundraising event to help ensure Look Good Feel Better is around for another 25 MORE years. If you're inspired by Tara and Ashlie's story, join our 25 MORE initiative on Facebook and find out how you can raise much-needed funds for the cause too. 

To find out more about 25 MORE click here.

HAYLEY ELSAESSER partners with Just For Styles!

So excited to have HAYLEY ELSAESSER as an official stop on our JFS passport! AND, we can’t get enough of these adorable HAYLEY ELSAESSER accessories! 

Designer, HAYLEY ELSAESSER has created a ready-to-wear fashion label based in Toronto. Pieces offer a bold, fresh take on clean and timeless wardrobe staples and allow her customers to stand out in a crowd and express themselves through her clothing. Thank you HAYLEY ELSAESSER for partnering with Just For Styles in honour of Ashlie Styles and in support of Look Good Feel Better!

lululemon, Queen St. W partners with Just For Styles

Welcome lululemon, Queen St W as an official stop on our Just For Styles passport! Not only does lululemon have gear for all your sweaty pursuits, the Queen West location offers attic space for yoga classes, hustle space and complimentary wifi.

Thank you lululemon, Queen West for joining Just For Styles. In honour of Ashlie Styles and in support of Look Good Feel Better.
#justforstyles #lookgoodfeelbetter #lululemonqueenwest #retailcrawl #givelive #timetosweat #yoga #theatticqueenstwest

Rock 'N Karma joins Just For Styles

It’s Friday and time to get Rock ’N and say thank you Rock ’N Karma for joining us as an official stop on our event passport!


Canadian Fashion label Rock 'N Karma, is famed by their signature miracle fabric. The addictive fabric and slimming cuts are limitless and effortless. The collection is painted & beaded couture blended into black, that easily move from day to evening. Rock ‘N Karma recently opened their new flagship store on Queen Street West featuring their clothing collection, unique jewellery and a one of a kind shopping experience. It is all things innovative, chic, & everything in between.


Thank you Rock N’ Karma! In honour of Ashlie Styles and in support of Look Good Feel Better. 

Flower Pie greeting at Just For Styles!

Just For Styles is only 4 weeks away and we can not wait to see all your beautiful faces (and outfits) on Aug 20! All participants will be greeted at check in with a complimentary flower accessory curated by our friends at Flower Pie! Flower Pie is a boutique floral design studio based in Toronto’s west end. Using meticulously selected local and international ingredients, they create opulent floral arrangements that they call flower pies. Their inspiration comes from a genuine love of nature, a background in design, and all things beautiful. So whatever the occasion, mark it with a Flower Pie. @flowerpietoronto

Just for Styles Partners with FOREO!

By Cali Platek

Just for Styles is thrilled to announce that FOREO, a multi-national beauty brand based out of Sweden, has signed on to be a major product sponsor at our Retail Crawl and wrap reception event on August 20!

FOREO combines innovative technology with modern design and state-of- the-art manufacturing to produce facial cleansing brushes, sonic electric toothbrushes, cleansers, and eye massagers. With its unique t-sonic pulsations technology and antibacterial silicone, FOREO integrates skin care and smile care devices into a sophisticated lifestyle. Canadian customers can find FOREO at their favourite beauty stores including Sephora, The Bay, Nordstrom, and Holt Renfrew, as well as in select Beauty Salons and Spas.

FOREO’s mission is to brighten your life. They believe that confidence makes life more vibrant, and the way that you feel has a profound impact on how you approach the world and on your well-being. For that reason, they strive to promote self-confidence. FOREO believes that when you feel good, you look good!

I spoke to Sarah-Jade Lacoursière, Professional Channel Manager at FOREO Canada, about FOREO’s partnership with Just for Styles and her personal connection to the cause. “In the past, the Canadian team at FOREO has collaborated with Look Good Feel Better via Canadian Key Accounts such as The Bay, who periodically organize galas to raise funds for the cause,” says Sarah. “This time, FOREO team members want to show direct support to women with cancer. We were touched by the story of Ashlie Styles, and the Just for Styles Retail Crawl appears to be the perfect opportunity to join forces with the cause in style.”

Working in the beauty industry for nine years, Sarah has made many close connections. Recently, two of her friends suffered from cancer. “They both recovered and their journeys made me realize how fragile life can be,” says Sarah. “For this reason, it is even more important for me to show support to the cause.”

Those joining us at our Just for Styles Retail Crawl on August 20 will be delighted to learn that FOREO has provided an actual device for all event participants!  The Just for Styles crew is blown away by the generosity of FOREO! To learn more about FOREO and their leading-edge range of products, visit